Performance Media Lead - Havas Group Vietnam
The Performance Lead is a senior leadership role responsible for overseeing and optimizing the overall performance of all campaigns. He/She involves analyzing, strategizing, and implementing initiatives to enhance operational efficiency, productivity, and effectiveness. The Performance Lead will collaborate with cross-functional teams, set performance goals, monitor key performance indicators (KPIs), and drive continuous improvement efforts to ensure the achievement of client’s business objectives.
Responsibilities
1/ Strategy Development:
- Collaborate with Planning team to develop performance strategies aligned with the campaign objective.
- Formulate actionable plans and initiatives to optimize performance across various channels.
- Generate insightful reports and presentations, conveying complex data in a clear and actionable manner (e.g. : performance reports, post-campaign reports, …).
- Stay ahead of the competition by analyzing, regularly documenting, and adopting new/best practices on an ongoing basis.
2/ Performance Monitoring:
- Real-time tracking and monitoring of performance metrics and KPIs for all campaign on going.
- Continuously assess and analyze performance data to identify deviations, trends, and areas requiring attention.
- Alert relevant stakeholders to deviations from established performance standards and collaborate on corrective actions.
- Manage media budgets effectively, allocating resources to maximize ROI and minimize wastage.
- Drive best practice in developing Paid Social, Paid Search and Video Strategies, provide refinement and optimization recommendations.
3/ Stakeholder Collaboration (CoE team):
- Collaborate with team leaders, and internal/ external stakeholders to align performance improvement efforts with specific needs and objectives.
- Communicate effectively with various levels of the organization to ensure buy-in and engagement.
- Identify and prioritize performance improvement projects based on potential impact and feasibility.
- Lead the team who launch and optimize performance marketing campaigns across different platforms and channels (Paid Search, Display, Paid social).
4/ Leadership and Mentorship:
- Provide leadership, guidance, and mentorship to teams responsible for executing performance improvement projects.
- Foster a positive work environment that encourages collaboration, creativity, and professional development.
Requirements
- At least 5 years’ SEM, Paid Social, and Programmatic.
- Proven experience as a Performance Lead in an agency (working in a global media agency is a plus) or similar role.
- Skills in managing Paid Search and Paid Social activity; planning, forecasting and activating.
- Deep understanding of digital advertising platforms.
- Strong technical skills of media analytics tools, including media buying and planning software.
- Proficient in Website Analytics.
- Strong analytical and strategic thinking.
- Good communication and presentation skills.
- Advanced level in English communication, both written and spoken.
- High sense of compliance to the process and policies.
- Ability to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service.
------
Thank you for your time and enthusiasm in our career opportunities.
Please kindly note that shortlisted candidates will be contacted within 3 weeks of application. Alternatively, we will reach out to you when another suitable chance arises in the future.
- Department
- Media
- Locations
- Havas Group Vietnam
-
Benefit 1
For example, write something about the compensation that you offer, is it competitive? -
Benefit 2
What kind of social activities do you do together? Write about everything from lunches together to annual trips. -
Benefit 3
Do you for example offer your employees some kind of health care?
Workplace & culture
What are you doing to make sure the best talents want to work with you? Explain in short what it’s like to work at your company. What do you do for your employees on a regular basis? Show that you make an effort to keep your employees happy. A workplace is more than a place to work.
About Ekino Vietnam
Write a short description of your company, a boilerplate of the business, service or product that you offer. Include your business idea and the target audience. This text is primarily supposed to be descriptive, not selling.
Performance Media Lead - Havas Group Vietnam
Loading application form